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A markdown calendar defines the periods during which markdowns are permitted — for example Black Friday, 2026-11-20 → 2026-11-30. Rules use the calendar to control when markdown plan items can be added and what discounts apply.

What it controls

  • Active window — whether a proposed markdown date falls inside an allowed period.
  • Discount limits — caps such as a maximum discount per window or a minimum margin after discount.
  • Frequency — guards like how recently a variant was already marked down.
A window is typically in one of these states: upcoming, active, or completed.

Working with markdown calendars

1

Open markdown calendars

Go to Intelligence layer → Markdown calendars.
2

Define windows

Add the allowed markdown periods (name, start, end).
3

Attach rules

Add markdown-calendar rules (active-window, max discount, min margin) to the ruleset used by your markdown plans.
Markdown plans don’t use the approval workflow; the calendar and its rules are the main guard rails. See Markdown plans.